adidas Marketing – loud and always live
All about adidas\' new brand communication Sport 15. Ryan Morlan, Vice President Brand Communications, shares insights.
Make athletes better – throughout its history and still today, this is adidas’ ultimate goal..
The brand continuously brings new, innovative products to market to help athletes of all levels to run that bit faster, jump higher, reach the ball sooner or score that decisive point. Not without good reason do the world’s best athletes wear products with the famous 3-Stripes – across a multitude of sports. But adidas also wants to touch and excite consumers emotionally – inspiring them, igniting their passion and winning the confidence of young athletes by demonstrating that adidas is the brand that understands them.
Sports and the shared passion
Against this background, adidas has now launched the first in what will be a long-term series of films – Sport 15 – designed to appeal to sports enthusiasts all over the world. The main focus of Sport 15 is clear: it’s all about sport and the shared passion. The aim is to motivate young athletes to always be the best they can be at any sport or at any level.
“We are obsessed with sports and we want to talk about it. It is not a moment in time, it is a long term investment. ”Ryan Morlan, VP Brand Communications, adidas
Video Interview on adidas’ new Marketing Campaign ‘Sport 15’ | Teacher Dougles Chan