That’s a wrap! The 2015 Consumer Electronics Show (CES) has come to an end and adidas certainly left its mark by differentiating itself within the crowded wearables space.
miCoach Smart Ball selected as 2015 CES Best of Innovation Honoree
Kicking it off, the adidas miCoach Smart Ball was selected as a 2015 CES Best of Innovation Honoree in the Fitness Sports & Biotech product category. The prestigious award honors outstanding design and engineering advancements across 28 consumer electronics product categories. We proudly accepted the award in front of over 400 elite industry media and attendees at the CES Unveiled press conference in New York City.
Building on the momentum of the Best of Innovation award, my colleague Simon Drabble and I both delivered keynote talks in front of enthusiastic crowds at CES 2015, regarded as the world’s gathering place for all who thrive on the business of consumer technologies, in Las Vegas, Nevada.
Welcome to the new age of fitness technology in schools
On day one, I had the honor to announce our revolutionary partnership with Interactive Health Technologies (IHT) to raise awareness and understanding of fitness technology in schools. By providing students with heart rate monitors and individualized goals during PE class, the adidas/IHT partnership will empower students to become self-motivated when managing their own health. It’s fair to say that we (adidas miCoach) have maintained an unwavering commitment to unleashing human potential through custom personal guidance. Through the partnership with IHT, we are now bringing this same commitment to the U.S. school system – welcome to the new age of fitness technology in schools!
adidas miCoach and the 2014 FIFA World Cup
Simon took the stage on day two. In conjunction with EXOS partner Darcy Norman, Simon outlined how adidas’ miCoach technology and software played an integral role in informing the German national soccer team during the 2014 FIFA World Cup. With the help of adidas and its Elite Team Systems, the German coaches could monitor the speed, distance and heart rate of each player, informing detailed and real-time training plans and playing time. You could literally see that the CES crowd was blown away when Simon and Darcy shared how specific adidas miCoach data can help coaches make informed decisions in critical situations similar to the pivotal substitution decision in the final game against Argentina, eventually leading the German team to World Cup victory.
The positive responses from consumers and top media (including Bloomberg BusinessWeek, Fox News, Engadget!) following these recent CES events are a testament to the current surge of excitement surrounding the brand. Here on the miCoach team, we look forward a great 2015, uniting technology and innovation to continue our legacy of making athletes (of all levels) better.
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