Over the last weeks we’ve had the pleasure of sharing eleven videos clips with you featuring just a small selection of the many, dedicated adidas employees from all around the world who have been working hard to bring the FIFA World Cup to life. We’re thrilled that you enjoyed the series and thank you for your interest and kind feedback. So much so, that we have decided to go for an encore. Our final World Cup team portrait features an adidas employee who … also … plays a key role in making the 2014 FIFA World Cup the best World Cup ever for players, for fans and, of course, for the adidas brand: Herbert Hainer – a true footballer at heart.

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by DNA Cowboy 11.06.2014
I want to know when Adidas is going to demand action over yet more corruption allegations. As a major sponsor Adidas has a duty to ensure the World Cup is clean, fair and reflects the game's British sense of fair play.
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by Silvia Raccagni 11.06.2014
Dear reader,



Please refer to our statement we shared with media earlier this week:



“The investigatory chamber of the independent Ethics Committee provided an update last week regarding its investigation. A report is due to be submitted to the adjudicatory chamber of the FIFA Ethics Committee, with findings then released publicly in due course. We are confident that the matter is being dealt with as a priority.



adidas enjoys a long-term and successful partnership with FIFA that we are looking forward to continue.



Having said that, the negative tenor of the public debate around FIFA at the moment is neither good for football nor for FIFA and its partners.”



Best regards

adidas Group Corporate Communication Team
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by DNA Cowboy 11.06.2014
Dear Silvia

I am very glad to hear that the investigation is a priority; however, I am not so sure it should have been held 'in-house' due to the very serious nature of these allegations.
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