Over the last weeks we’ve had the pleasure of sharing eleven videos clips with you featuring just a small selection of the many, dedicated adidas employees from all around the world who have been working hard to bring the FIFA World Cup to life. We’re thrilled that you enjoyed the series and thank you for your interest and kind feedback. So much so, that we have decided to go for an encore. Our final World Cup team portrait features an adidas employee who … also … plays a key role in making the 2014 FIFA World Cup the best World Cup ever for players, for fans and, of course, for the adidas brand: Herbert Hainer – a true footballer at heart.
More valuable knowledge about making football happen:
- Behind the scenes at adidas – What it takes to bring the 2014 World Cup to life
- A career in the center of football craziness – Product Marketing at adidas
- The science behind adidas football jerseys and other product innovations
- How adidas football designers hunt down inspiration for world cup jerseys
- How much high-tech is in the world cup’s match ball?
- Sports Marketing – The adidas vanguard for the World Cup in Brazil
- Where the football stars get their cleats pimped
- Visiting the birthplace of brazuca
- A nation of reviewers: Designing the World Cup football kit for your own team
- World Cup preps: A great kick-off for a career in sports
- Behind the scenes of the German national team
Please refer to our statement we shared with media earlier this week:
“The investigatory chamber of the independent Ethics Committee provided an update last week regarding its investigation. A report is due to be submitted to the adjudicatory chamber of the FIFA Ethics Committee, with findings then released publicly in due course. We are confident that the matter is being dealt with as a priority.
adidas enjoys a long-term and successful partnership with FIFA that we are looking forward to continue.
Having said that, the negative tenor of the public debate around FIFA at the moment is neither good for football nor for FIFA and its partners.”
Best regards
adidas Group Corporate Communication Team
I am very glad to hear that the investigation is a priority; however, I am not so sure it should have been held 'in-house' due to the very serious nature of these allegations.