My Name is Christian and I am part of the adidas Football-License-Design team. I can proudly say that for the 2014 World Cup, I was part of the product creation process of the new German National Jersey, which the team will wear at the final tournament in Brazil – this is just amazing. Being a German, it was also very challenging, as we wanted to design something completely new and something a whole nation possibly likes…

The same is true for my Argentinian colleague Martin who is the designer of the Argentinian football jersey. We both need to find the right balance of being professional and the passion we have for our own country and football team. But right before the game, when you listen to the national anthem and you see your jersey being worn on the football pitch during a World Cup for the very first time – this is pure emotion, an amazing feeling and very rewarding.

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by Sam Strickling 24.04.2014
Love these videos! They really bring a humanistic face to Adidas. (beware though he curses at 2:14) Excited to see the next one.
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