Quintessentially cool and vibrant, New York City and its communities have always embraced a forward-thinking attitude to co-creating. Just think back when hip hop, breakdance, and graffiti forged a powerful movement that was about much more than the music and art.
Today, influential metropoles are shaping global trends more than ever before. These urban powerhouses send ripples way beyond their geographical borders thanks to the creative and collaborative power of the people.
Fully deserving of its ranking as the world’s cultural melting pot, NYC continues to attract a diverse crowd of confident individuals. Not short of nicknames, the Big Apple also has a reputation as the city of dreamers – and doers. It’s the go-to destination for anyone looking for a unique blend of sports, culture, and lifestyle.
GamePlan A went out to meet some of this creative force that bring their visions to life. NYC-based photographer Andi Elloway captured the creators through the lens of sportswear at the adidas Originals store on Spring Street. Hear how they approach their work and lifestyle.
Feeling inspired by the creative sweet spot between sport, business, and lifestyle? #JoinTheHuddle on Twitter: @GamePlan_A
NEW YORK FLAGSHIP STORE ON 5TH AVENUE IS OPEN & HIRING
This sprawling, stadium-inspired New York flagship store is more than just a big store. Its adidas’ new face to the world, a tangible experience of who we are within 4 walls and 4,235m², designed to connect and engage with New York’s creators.JOIN OUR TEAM